Dispatches on memory, cognition, and institutional AI. Written for the reader who has read enough AI content already.
Better prompts are not the answer. Your AI doesn't know what your company knows, and every morning your team retypes the same context into a different tool. Context engineering is the work of fixing that.
Read this briefCompanies that bought it as the product are rehiring. Companies that wield it as a tool are getting sharper.
Read this briefEvery company is using AI. Almost no company is running on it. The piece of infrastructure missing from most companies is institutional memory the agent can act on. Memory as a service is the name worth giving it.
Read this briefEvery major AI platform wants to own your context layer. Google wants Gemini to be your front door. Microsoft wants Copilot. Each has good reasons. None of them are the customer's. Maasv is Switzerland, and sovereignty is what makes the neutrality hold.
Read this briefReading the room is what the best chiefs of staff do for a living. Almost no AI product actually does it, because most AI waits to be asked. Reading the room is cross-channel by definition.
Read this briefMemory is becoming the cheapest thing in the stack. The defensible layer is what sits on top: the ability to retrieve the right information at the right moment, synthesize across it, and deliver something a human will actually use.
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